Our Founders

Steve Meno

Steve leads JFL Enterprises, Inc. sales and marketing with a personal and hands-on approach. He’s constantly meeting new customers and visiting stores to build the best retail partnerships for our category-leading products. With a focus on merchandising, supply, and service, Steve’s team has grown dollars per square foot across aisles and categories. When he’s not working, he enjoys sporting events with his family, including his wife, two kids, and their new puppy Frankie!

Joe Meno

Joe oversees all of the company’s operations, including leading an innovation-focused product development team. His keen eye for detail has helped JFL create new and proprietary designs that win at retail and bring joy to our customers. His team has helped thousands of families create memorable moments and share the Best Party Ever! Joe finds time for fishing on his boat and spending time with his wife and son.

Great products and even better service.

At JFL Enterprises, Inc., we design, manufacture, and distribute products that lead their categories in growth and profitability. We’re a trusted partner for the largest retailers in the US and a source of joy and happiness for our customers.

From Family Store to Thriving Manufacturer

JFL, short for Just for Laughs, began as a retail store in Cleveland, Ohio, founded by John and Janice Meno in the mid-1980s. The Meno family had a passion for finding trendsetting products while delivering exceptional customer service and merchandising. This dedication to quality and personalization led them to expand, establishing five locations across Cleveland.

The business was run with a family-oriented approach, with the Menos and their three children all working in the stores. The hands-on education provided by stocking shelves and ringing registers laid the foundation for the future of JFL Enterprises.

In the early 2000s, the founders retired from the retail business, and their sons built careers in the toy industry. During their first visit to China, the brothers were amazed by the opportunities there, ultimately deciding to leave their corporate jobs and transform JFL Enterprises, Inc. into a consumer products company that would create and source their own products.

Today, JFL has a diverse portfolio of brands and over 150 products, many of them patented. Our items are available at most major retailers in the United States.

Company History

Let's Party

2020 - The Best Party Ever! trademark is registered to JFL Enterprises, Inc., bringing joy and happiness to parties everywhere.

Explosive Success

2019 - The Party Popper! Cake Topper is launched and remains JFL Enterprises, Inc.'s best-selling item!

Recognition

2016 - Cars 5" Die-Cast line wins GMDC Board Chair's Choice Award.

Incredible Innovation

2015 - The Incredible Candle is an instant hit!

The Fast Lane

2006 - JFL Enterprises, Inc. expands with its first line of 5” die-cast vehicles.

Things Get Stinky!

2004 - Dr. Stinky’s Scratch-N-Sniff Stickers hit the market!

3-2-1 LiftOff

2001 - Newly named JFL Enterprises, Inc. launches its first novelty products.

Transformation

2000 - The Meno brothers take over and transform the company to focus on consumer products with an all-new product line.

Expansion

1991 -Just For Laughs rapidly expands to 5 locations around the Cleveland area.

The Beginning

1986 - Just For Laughs opens its first retail location in Cleveland, OH.

We help people

Our mission is to help everyone share joy. We create innovative products that connect people through moments of joy, surprise, and celebration. Whether it’s lighting up a birthday party with our internet-famous Incredible Candle, or helping a teacher find the perfect reward for her students in Dr. Stinky’s stickers, we bring more magic to every day.

Increased dollars per square foot, delivered through new items and brands that drive category growth

From Just for Laughs to JFL Enterprises

Humble Beginnings

JFL Enterprises began as a retail store in Cleveland, Ohio, founded by John and Janice Meno in the mid-1980s. The Meno family had a passion for finding trendsetting products while delivering exceptional customer service and merchandising. This dedication to quality and personalization led them to expand, establishing five locations across Cleveland.

Family Operation

The business was run with a family-oriented approach, with the Menos and their three children all working in the stores. The hands-on education provided by stocking shelves and ringing registers laid the foundation for the future of JFL Enterprises.

Consumer Products Co.

In the early 2000s, the founders retired from the retail business, and their sons built careers in the toy industry. During their first visit to China, the brothers were amazed by the opportunities there, ultimately deciding to leave their corporate jobs and transform JFL Enterprises into a consumer products company that would create and source their own products.

Major Player in Category

Today, JFL Enterprises has a diverse portfolio of brands and over 150 products, many of them patented. Our items are available at most major retailers in the United States.

Want to Drive Your Business?

With over 150 winning products and a service-focused team, we're here to build your business and committed to your success.

Boost Your Category Sales

Sign up for a virtual meeting in our showroom today! Our expert team can help you take your business to the next level
with the most innovative party, die-cast, and novelty products on the market.